Thursday, 2 February 2017

Products are made in the factory, but brands are created in the mind

The main tagline of the Tommy Hilfiger Corporation, like the company's other lines it is influenced by classic American fashion, or more specifically what the company dubs “preppy with a twist.” It targets its customers in the 25 to 40 year age.

Tommy Hilfiger, formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American multinational corporation which designs and manufactures upper market apparel for men, women and children, and a wide range of licensed products such as footwear, accessories, fragrances and home furnishings.

The words conjured up by Tommy Hilfiger’s new fresh collection are optimism, athleticism and patriotism. Here apparels are a lively mix of color-blocking, patchwork prints, with super-youthful results. These play clothes for extroverts and inveterate preps, destined for good times.

Kohli Brothers, Lucknow is ready with Tommy Hilfiger’s recent men’s presentation, the rugby got a rethink - make that rethinks plural in collages of stripes, cropped silhouettes, or surprising materials. For tennis, track and field we produce other master key pieces, which includes a vintage-look logo sweatshirt with a cutaway back. Nearly each and everything got the slicing and dicing treatment, from a cropped jean jacket that combined dark-rinse denim and Liberty print - style florals to a Lurex knit cardigan in a crosshatch of star and stripes. The above-mentioned clothes will arrive in stores in November, post-election; let’s hope we have some reason to feel patriotic about our country then.
Here at Kohli Brothers, Lucknow Tommy Hilfiger has bombers, track suits, and the elevated sweatshirt and all are well-represented. The athleisure-ness of the collection meant that a trim blazer and slim floral-print trousers stood out. If we had to make a bet with our loved ones, it’s the satin track shorts with Tommy spelled out across the bum that can easily grab the attention.

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